the plausibility factor: “alluring avocado?”

round two of the plausibility factor.  first introduced way back here. 

i found this shaving gel in the weekly flyer from a giant grocery store.  it’s new and it’s labelled ”alluring avocado.”  i know that avocado’s are getting all the praise and accolades as the “superfood”  and the all miracle fruit.  i know it can make your hair all super shiny and it’s the ultimate baby food.  i have absolutely nothing against avocados.  i really and truly like them.  they’re great on their own, or in guacamole, and i have a fantastic salad for romaine hearts, papaya, red onion and avocado. 

but seriously?  to pair avocado with a description as “alluring?”  dictionary definition below:

 

 

Dictionary.com Unabridged (v 1.1) – Cite This Source – Share This

al·lur·ing    Audio Help   /əˈlʊərɪŋ/ Pronunciation Key – Show Spelled Pronunciation[uh-loor-ing] Pronunciation Key – Show IPA Pronunciation

–adjective

1.	very attractive or tempting; enticing; seductive.

2.	fascinating; charming.

---

[Origin: 1525–35; allure¹ + -ing²]

—Related forms

al·lur·ing·ly, adverb

al·lur·ing·ness, noun

Dictionary.com Unabridged (v 1.1) Based on the Random House Unabridged Dictionary, © Random House, Inc. 2006.

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okay.  so i realize the marketing cuteness of the alliteration.  i realize that they wanted to try and combine a superhealth product with their shave gel.  but to compare avocadoes in a shave gel as “tempting or enticing?”  is it just me?  but — eeeks!!

let it be known that i shave my legs everyday.  everyday.  i kid you not.  i even shaved my legs during contractions before heading to the hospital to give birth to toddlergirl.  crazy?  no.  i just want smooth legs, alright?  give me a break. 

yes- i know about waxing and electrolysis but i am way too darn impatient for waiting for the hair to grow for waxing and it might equal a mortgage payment to pay for electrolysis.

i find marketing and packaging intriguing and i just wonder-  how many people will pick the “alluring avocado” scent of shave gel?  (and by the way i happily use this same company brand – but just the basic scent with vitamin e added).  i suggest- why they don’t go with a global scent theme and have crisp, clean white packaging with scents such as a mediterranean wild orange and fig, or a cuban banana and rum, or a mexican vanilla and mango?  how about a french lavender and honey, or a moroccan lemon infused ginger?  just my two-cents

so on the plausibility factor:  ladies, would you use alluring avocado gel? 

***

on my last trip to costco, i bought the 3 pack of this particular brand’s shave gel.  one of the three scents was the “alluring avocado”.  i intended to test a small bit, pitch it and then carry on about how my inclination for it to be odd was correct.

but.

i was pleasantly surprised.  the stuff didn’t smell or allude to avocados at all.  just a nice, clean fresh scent.  it actually is my favourite shave gel scent now. 

surpise, surprise.

so the plausibility factor on this one: strange marketing concept, but it works. and it’s good. 

a reluctant consumer that’s now sold.  maybe not allured, but sold.

to better things,

steph

the plausibility-factor

please bear with me as i slowly add new content to the side bars and links, etc.  i am probably only 1/4 geek (okay, okay, maybe 1/3 geek when i wear my glasses) and so it’s mostly trial and error to make these technical things happen.  i wish i were uber-geek and then i’d just throw these sites together.  my dream would be to create my own sites from scratch, but hmmm… that would mean learning “flash and code”, and requiring lots of time and skills- yes, maybe?  see, the true geeks are out there laughing at me because i’m probably not even using the correct terminology.

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introducing a new segment i may feature now and again called:  the plausibility-factor.  aka- is this likely?

i found this will leafing through the flyers this afternoon.  it was in a large toy company’s flyer; let’s call them “toys r they.” 

check out this photo:

 

 

 

 

 

 

 

two toddlers, in a pen, with large toys.  they have, give or take about 6 square feet to play there.  maybe.  and they look relatively happy and calm in the picture.  what’s the plausibility-factor here?

you know how long this photo shoot lasted. 

all of 40 seconds. 

notice how the photographer had to take it from far away to avoid the cheerios (or toys) being flung back over the fence?  yes, the photographer needed to be able to photograph the WHOLE gate, but they’ve still kept their distance.  and the mom’s are waiting off camera to the side.  probably the right hand side, because the kid’s have their backs turned to the mom’s in a defiant chance to show their independence (while being gated).

plausibility factor?  not likely.  would my two year old stand for being gated in an area that small for any length of time?  never.

i’m sure it might work for some kids, maybe younger ones, but overall this gate is not happening.  but, it did make me laugh on a cold, snowy, almost april afternoon.

have a good weekend.

to better things,

steph